You can’t stop this alarm! The new trend: personalised emails
Hurry! Last few hours for the BIG sale day, Flat 40% off? Our sell out risk very high, Good news! Sale is live and so on… Have you received such tempting mails? Obviously yes! Everyone does. This chapter is about how important personalized email marketing is in today’s life.
Email marketing is an emerging field with plethora of email personalisation tools, tactics and practices. All over the world people receive emails throughout so that the companies compete in every aspect. Email personalisation yields in increasing open rates, activates click-through rates, boost sales and revenue and generates leads into its customers. Personalised emails initiates with knowing a little about your customer besides their name. These informations makes you find the correct personalised subject lines and headlines, email content and the right call-to-action. Also, it enables you to link your personalised emails to specific landing pages of their interest.
Well, if you ask me, how does email personalisation benefits your market? Here are two reasons listed below!
Enhances audience engagement
Build your emails to be more relevant to customers.
Adds on to the open and click rates,
Increases Return on investment, and so on.
Is personalised email necessary? What do you think?
Isn’t it enough to segment your audience into buckets and send them targeted emails?
Don’t you think it’s going to drive the kinds of sales your company craves for?
Personalisation can compel your emails to be relevant to the reader, but that does not mean the emails should be like a conversation. To be honest people don’t find interest in reading anything unless they feel connected to it. Nowadays the modern customer assumes “What’s in it for me?” even before noticing the brand name properly. There are brands which are built to inspire loyalty and overcomes any obstacles easily. Generally , small businesses and startups don’t have a regular customer base, so they are required to grind on developing better customer relationships.
Check out the following stats to know more about personalised emails:
From 2016 data from Statistics, people open 13.1% of emails that have no personalisation. Personalised emails are opened 18.8% of the time.
With personalisation, sales can spike up to 20%, says Monetate. Campaign Monitor, a marketing company, found that it’s possible to grow revenue by at least 760% if you create segmented and personalised campaigns.
Finance firm Experian reported that customers were six times interested to make a transaction after getting a personalised email.
Campaign Monitor reported that among its own customers, there was a 26% increase of open rates when emails had personalised subject lines.
Well, we’ve discussed a lot about lead generation. One of the most mandatory components of lead generation is email personalisation. Knowing the core interests areas or main points of your audience can yield really well when personalising emails are into actions. Most importantly the right email must be sent to the right person to decrease the number of non-subscribers.
Hopefully, your personalised emails won’t feel irritating now.